The School Administrator

The School Administrator is American Association of School Administrators' monthly magazine. It is delivered to every public school superintendent in the United States and provides big-picture perspectives and collegial discussions on a broad range of topics in education. Its design is consciously understated to avoid making light of serious content and relies heavily on illustration. Every issue requires three or four illustrations, either stock or commissioned. Multiple ideas and concepts are generated in-house for each feature and then chosen by the client. Finding the appropriate visual metaphor for complicated and nuanced ideas is the key as is producing the art on a limited budget.